Red Bull - Car Park Drift

This campaign brings to life the concept of ‘The Calm Before the Storm’, offering a raw, behind-the-scenes look at the intimate moments of focus and tension before that first heart-pounding burnout at the green light. It mirrors the spirit of Red Bull — capturing the quiet intensity before the adrenaline surge, reflecting the brand’s ethos of energy, focus, and fearless momentum.

A metaphor for those who thrive in the moments where calm meets chaos.